There is reportedly an increase in the user driven engagement on Facebook ads in the form of likes, comments and shares. Kenshoo Social, a digital marketing company that works with customers that advertise on Facebook, did a quarterly review of Facebook ad trends. In
Facebook recently introduced Sponsored stories as a new medium to advertise on Facebook. The feature is now live and running for brands and companies to put to use. Even though the ‘sponsored stories’ can be used to advantage by advertisers, there are underlying concerns for both users and brands as well.