Tag Archives: Facebook Advertising

Facebook’s Graph Search – what is the value for marketers?

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graph search

Amongst the new features that Facebook is set to introduce this year, Graph Search was the first. Launched right in the beginning of January, it created a lot of interest. While it is looked at as a strategic intervention by Facebook to strengthen the [ ... ]

Facebook to offer Like Button on individual brand page posts

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A few Facebook users have reported seeing a ‘Like’ button on individual posts by brand pages - this small button could be a large opportunity for advertisers and page managers. First reported by the social advertising firm AlphaBoost, this could be help [ ... ]

Interview with Gulshan Verma, VP & Country Head, Ad Network, Komli Media (India and Middle East)

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Komli Media is an established digital media network platform in the Asia Pacific. It provides digital advertising technologies to marketers to reach and acquire their audiences and publishers to maximize their revenues with main focus being on Facebook. In the [ ... ]

Facebook Sponsored Stories – users are the new advertisers

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In a recent development, Facebook introduced a new feature called ‘Sponsored Stories’ which will allow companies to take user generated content and turn it into an advertisement for its products.In a world where word of mouth and recommendations from trusted sources still score over advertising, Facebook Sponsored Stories seem like a logical way of introducing another revenue channel within Facebook.[ ... ]