Post Tagged with: "facebook india"
Case Study: Maruti Suzuki Ritz – Live the moment
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences who prefer a stylish car with excellent performance and sporty design. There were around 100,000
A larger social media community doesn’t equate consumer engagement – Nielsen Consumer 360 India
Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points – How Neuro science is helping brands understand the consumer behaviour and help them leverage their brand presence and acceptance The Indian consumer’s instincts The changing rule of shopper marketing The
Case Study: Driving Ford- Present to Future
IndiaSocial Case Challenge – edition 2 Category: Best Strategic programme Title: Driving Ford- Present to Future Share a little about your organisation/ brand Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited’s head quarters are located in Chengalpattu, Chennai, Tamil Nadu. It currently is the 6th
Facebook launches ‘Topic Targeting’ for Social Ads
Facebook has announced a new category called ‘Topic Targeting’ for social ads and sponsored stories to reach the target audience in a more effective way. Targeting by topic helps advertisers connect with a larger number of people who might be interested in the product. How does ‘Topic targeting’ work? ‘Topic targeting’ offers a range of
Facebook Questions – will the brands benefit?
Facebook has announced the roll out of their Questions product. In the blog post, Adrian Graham (Product Manager at Facebook) explained the necessity of your friends answering your questions rather than random people whose taste may be completely different and they’re not aware of your preferences. Facebook had initially launched ‘Facebook Questions’ in July last
Facebook launches Groups – gives control to users on privacy settings
After a severe backlash in May earlier this year on the issue of privacy control, Facebook has made a comeback of sorts by announcing a slew of significant measures that will enable users to be in better control of their information and engagement with other users
It’s official – Facebook India Office opens
Facebook Hyderabad office has been in news since quite sometime. A contest marked the launch of Facebook office in Hyderabad. They called on local artists to submit their original designs for the new space in Hyderabad, India – September 30, 2010. They announced the start of its operations in India as it officially opened the doors of its Hyderabad office. The office is already humming with an initial landing team from its headquarters in Palo Alto, California and a team of recent hires from India. The office is headed by Kirthiga Reddy as the Director of online operations and Head of Office India and Manoj Varghese, Director of User Operations
Facebook grows among older age groups in India: inside Facebook
In a report released by Inside Facebook, older users are becoming a relevant user group in India. The report that uses data from Inside Facebook Gold reports that in September, users aged 35 to 44 grew by nearly 20% in India.However, in other markets like US and Australia, it is the age group of 55 to 65 that is becoming far active. Some key takeaways from the report are
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