Facebook India Ambassadors to help drive mobile growth


Facebook‘s monthly active users are expected to cross a billion any day now. The last official numbers released were 955 million monthly active users in July 2012. India numbers stand at 59 million monthly active users as on June 30, 2012, [ ... ]

Case Study: Maruti Suzuki Ritz – Live the moment

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences [ ... ]

A larger social media community doesn’t equate consumer engagement – Nielsen Consumer 360 India


Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points – How Neuro science is helping brands understand the consumer behaviour and help them leverage their [ ... ]

Case Study: Driving Ford- Present to Future


IndiaSocial Case Challenge – edition 2 Category: Best Strategic programme Title: Driving Ford- Present to Future Share a little about your organisation/ brand Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private [ ... ]

Facebook launches ‘Topic Targeting’ for Social Ads


Facebook has announced a new category called ‘Topic Targeting’ for social ads and sponsored stories to reach the target audience in a more effective way. Targeting by topic helps advertisers connect with a larger number of people who might be [ ... ]

Facebook Questions – will the brands benefit?

Facebook has announced the roll out of their Questions product. In the blog post, Adrian Graham (Product Manager at Facebook) explained the necessity of your friends answering your questions rather than random people whose taste may be completely different and [ ... ]

Facebook launches Groups – gives control to users on privacy settings

After a severe backlash in May earlier this year on the issue of privacy control, Facebook has made a comeback of sorts by announcing a slew of significant measures that will enable users to be in better control of their information and engagement with other users.[ ... ]

It’s official – Facebook India Office opens

Facebook Hyderabad office has been in news since quite sometime. A contest marked the launch of Facebook office in Hyderabad. They called on local artists to submit their original designs for the new space in Hyderabad, India – September 30, 2010. They announced the start of its operations in India as it officially opened the doors of its Hyderabad office. The office is already humming with an initial landing team from its headquarters in Palo Alto, California and a team of recent hires from India. The office is headed by Kirthiga Reddy as the Director of online operations and Head of Office India and Manoj Varghese, Director of User Operations.[ ... ]