Facebook adds a set of useful new metrics to their Insights API. Data for post-wise impressions will now tell page owners understand exactly who they are reaching. These are the new metrics: Post impressions (fan) – The number of impressions [ ... ]
Facebook insights data is very valuable to brands who want to gain an understanding of how their Facebook pages are performing – whether people are liking and interacting with their content, how engaged people are, what their growth rate is, [ ... ]
Engagement in custom tabs on Facebook brand pages has seen a steep decrease since the arrival of Timeline, according to a PageLever report. The Timeline view for brand pages was first introduced on February 28, 2012. Page administrators were given a one month [ ... ]
Facebook’s latest update for brand pages offers post-scheduling, a very useful feature that allows the page administrators to set up posts to be published up to six months in advance, at fifteen-minute intervals. Post-scheduling is something for which page managers [ ... ]
Facebook‘s newest feature in their insights category will now allow page owners to see exactly what percentage of their brand’s fans see each post. An earlier EdgeRank study had revealed that on an average, a post reaches only 16% of [ ... ]
PageLever, an analytics tool that works on Facebook‘s insights data, presents a great new feature – post tagging. With post tagging, page owners can categorise posts according to campaigns, subject or content type (links, photos or text). Geo-tags and URL [ ... ]
According to a TechCrunch report, another announcement expected at the Facebook Marketing Conference on February 29 in New York City is that the Facebook Insights Analytics tool will soon start showing page data in real-time, or near real-time. Currently the [ ... ]
Facebook has offered an improved insights platform to the websites which have installed their social plugins. It would help them in identifying the likes, comments and shares amongst other things. However it poses a risk to the privacy of the user. What are the developments?[ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.