Tag Archives: facebook insights

Facebook adds data for post-wise impressions on brand pages

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Facebook adds a set of useful new metrics to their Insights API. Data for post-wise impressions will now tell page owners understand exactly who they are reaching. These are the new metrics: Post impressions (fan) – The number of impressions [ ... ]

Facebook’s engagement rate metric – Does it need to be re-evaluated?

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Facebook insights data is very valuable to brands who want to gain an understanding of how their Facebook pages are performing – whether people are liking and interacting with their content, how engaged people are, what their growth rate is, [ ... ]

Report: Custom tabs on Facebook pages see sharp decline after Timeline

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Engagement in custom tabs on Facebook brand pages has seen a steep decrease since the arrival of Timeline, according to a PageLever report. The Timeline view for brand pages was first introduced on February 28, 2012. Page administrators were given a one month [ ... ]

Facebook Pages Update: Post-scheduling and Admin permissions

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Facebook’s latest update for brand pages offers post-scheduling, a very useful feature that allows the page administrators to set up posts to be published up to six months in advance, at fifteen-minute intervals. Post-scheduling is something for which page managers [ ... ]

Facebook Insights: Post-wise reach data available on the Timeline

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Facebook‘s newest feature in their insights category will now allow page owners to see exactly what percentage of their brand’s fans see each post. An earlier EdgeRank study had revealed that on an average, a post reaches only 16% of [ ... ]

PageLever adds post tagging to Facebook insights

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PageLever, an analytics tool that works on Facebook‘s insights data, presents a great new feature – post tagging. With post tagging, page owners can categorise posts according to campaigns, subject or content type (links, photos or text). Geo-tags and URL [ ... ]

News: Facebook Insights to be soon available to page admins in real-time

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According to a TechCrunch report, another announcement expected at the Facebook Marketing Conference on February 29 in New York City is that the Facebook Insights Analytics tool will soon start showing page data in real-time, or near real-time. Currently the [ ... ]

Who’s clicking the like button on your site?

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Facebook has offered an improved insights platform to the websites which have installed their social plugins. It would help them in identifying the likes, comments and shares amongst other things. However it poses a risk to the privacy of the user. What are the developments?[ ... ]