This July, Facebook will be rolling out auto play video ads in users’ News Feeds. According to Financial Times, these video ads will play automatically for almost 15 seconds with no sound. Users will then have the option of activating [ ... ]
Kingfisher has become an alliance which bridges social media users with the brand’s roots. They have a clear social media approach – provide user lead content generation to its consumers via online activations, apps and gamifications etc. along with instant [ ... ]
Amongst the new features that Facebook is set to introduce this year, Graph Search was the first. Launched right in the beginning of January, it created a lot of interest. While it is looked at as a strategic intervention by Facebook to strengthen the [ ... ]
In its attempt to reduce clutter and focus more on people stories, Facebook unveiled the most anticipated News Feed changes on 7 March, 2013. “The news feed has become primarily about content, nearly 50 percent is visual content.” Mark Zuckerberg [ ... ]
It may have once been a commonly-held notion that only retail and consumer goods brands are well suited to leverage social media to connect with their consumers, and brands in the financial sector will have a harder time of it. [ ... ]
Google+ was launched in August 2011, and in just about a year and a half, it has 500 million user profiles. About half of those, 235 million, are active users – those who are viewing or +1-ing content – and [ ... ]
Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]
It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is why it [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.