Post Tagged with: "Facebook"
Why most Facebook users get more than they give: Study
The Pew Research Center has just released a report on the insights gained from a telephonic survey and actual profile information of Facebook users, and a very interesting trend has emerged – ‘power users’, a segment of Facebook users who are very prolific and contribute much more than the average user in various categories. The
Maximum engagement occurs within three hours of a post on Facebook: Study
A recent study conducted by EdgeRank Checker suggests that the average optimal post rate for Facebook page owners is about once in 3 hours. The study analysed 30,000 posts by over 500 pages with large numbers of followers and concluded that the average lifespan of a post is 3 hours and 7 minutes. Even though
Case Study: Maruti Suzuki Ritz – Live the moment
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences who prefer a stylish car with excellent performance and sporty design. There were around 100,000
Case Study: Jet Airways Wins Over Users In Social Media
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Jet Airways Wins Over Users In Social Media Share a little about your organisation/ brand Not Available Executive Summary When Jet Airways launched a new route to Johannesburg, we wanted to create some fanfare on Facebook and Twitter to make them aware of our latest international
Case Study: Ford Figo Discover Smart Drive
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Ford Figo Discover Smart Drive Share a little about your organisation/ brand Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its integrated manufacturing facilities at
Case Study: Pizza Hut – Celebrate Cricket World Cup Fever on Facebook
India Social Case Challenge- edition 2 Category: Best use of a Platform/ Channel Title: Pizza Hut – Celebrate Cricket World Cup Fever on Facebook Share a little about your organisation/ brand Hungama Digital is an agency which creates and manages websites, viral marketing campaigns, search engine and social media marketing, mobile marketing, applications, video services and gaming.
Case Study: Not Jobs but Passion
IndiaSocial Case Challenge- edition 2 Category: Best Short-term campaign Title: Not Jobs but Passion Share a little about your organisation/ brand Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, international financial services organization from Canada. With an experience of
A larger social media community doesn’t equate consumer engagement – Nielsen Consumer 360 India
Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points – How Neuro science is helping brands understand the consumer behaviour and help them leverage their brand presence and acceptance The Indian consumer’s instincts The changing rule of shopper marketing The
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