Tag Archives: Facebook

News from the Facebook Marketing Conference

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The Facebook Marketing Conference that took place in New York City last night confirmed most of the stories that had been doing the social media rounds and added a few more tools to help marketers get more from Facebook. What [ ... ]

Flipkart launches Flyte – a digital music store

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Flipkart has launched Flyte – its digital music store, where people can purchase songs starting from Rs. 6 upwards and entire albums as well. Modelled along the lines of Amazon or the Apple store, users can listen to a 30 [ ... ]

News: Facebook Insights to be soon available to page admins in real-time

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According to a TechCrunch report, another announcement expected at the Facebook Marketing Conference on February 29 in New York City is that the Facebook Insights Analytics tool will soon start showing page data in real-time, or near real-time. Currently the [ ... ]

Interactions on brand pages are vital testimonial of customer service – a study

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Brands are increasingly using social networking sites as a means of engaging consumers. However, companies spend a lot of time and effort into attracting customers, and not nearly enough in keeping them happy and satisfied. Often forgetting that social media [ ... ]

Are consumers ready for Facebook mobile advertising?

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The Facebook IPO document‘s section entitled ‘Risk Factors’ discusses a number of uncertainties that might adversely affect their operations and financial conditions and one of the foremost is that Facebook is increasingly being used by consumers on a mobile platform but they [ ... ]

Why most Facebook users get more than they give: Study

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The Pew Research Center has just released a report on the insights gained from a telephonic survey and actual profile information of Facebook users, and a very interesting trend has emerged – ‘power users’, a segment of Facebook users who [ ... ]