Post Tagged with: "Fastrack"

Announcing Winners of @IndiaSocial #socialmedia india #ISCaseChallenge2

Announcing Winners of @IndiaSocial #socialmedia india #ISCaseChallenge2

After a fiercely fought battle in the 2nd edition of  IndiaSocial CaseChallenge2, the verdict is finally out. The jury’s task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jury went through a 3

Case Study: Fastrack – F*****CK: One Million Fans on Facebook

Case Study: Fastrack – F*****CK: One Million Fans on Facebook

IndiaSocial Case Challenge – edition 2 Category: Best use of Platform Winner of Position #1 Title: F*****CK: One Million Fans on Facebook Share a little about your organisation Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off and re-launched as an independent brand of watches targeting the urban youth in 2005.

Social Media Marketing in India – Brands active on Facebook

Social Media Marketing in India – Brands active on Facebook

One of the key challenges that brands and marketers face about Social Media in India is the lack of adequate statistics, data points, benchmarking the current brands in the Indian market. As the Social Media market is maturing in India, we will see more of this information being available for analysis and measurement.One such interesting initiative has been undertaken by the Media2win team

Social Media case studies for Marketing/Promotions

Social Media case studies for Marketing/Promotions

Case study featured: Fastrack Fans This post would focus on the case study submitted by a youth brand. The people, who run the program in this particular case study, are from amongst the college junkies who know what are the new trends and the ‘in-thing.’ The first person has been retained. Our initiative is focused

Learnings from some of the best social media brands in India

Learnings from some of the best social media brands in India

This post has been long overdue on the IndiaSocial blog.  It’s been now over a month since we concluded the IndiaSocial Case Challenge Edition 1. We have been receiving many emails, comments from members of the community around their observations on the case challenge, winners of the competition, brands that are doing great work in

Case study: Fastrack Fans

Case study: Fastrack Fans

IndiaSocial Case Challenge – edition 1 Category: Long-term Initiatives Winner of Position #2 Title: Fastrack Fans Share a little about your organisation Fastrack is a brand of watches from the house of Titan Industries Ltd which is the market leader in the watches category in India. Fastrack was launched in 1998 as a sub-brand of

Announcing Winners of IndiaSocial Case Challenge – edition 1

Announcing Winners of IndiaSocial Case Challenge – edition 1

“Recognition is the reward” is truly what the IndiaSocial™ Case Challenge, has become all about…From the submission form (not for the faint-hearted), to the judging process that our esteemed panel of judges adopted, it has been about recognising the best social media work in India.

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