One of the key challenges that brands and marketers face about Social Media in India is the lack of adequate statistics, data points, benchmarking the current brands in the Indian market. As the Social Media market is maturing in India, we will see more of this information being available for analysis and measurement. One such [...]
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Tag Archives: Fastrack
Social Media case studies for Marketing/Promotions
by S Swetha 
17. Jun, 2010 
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Case study featured: Fastrack Fans This post would focus on the case study submitted by a youth brand. The people, who run the program in this particular case study, are from amongst the college junkies who know what are the new trends and the ‘in-thing.’ The first person has been retained. Our initiative is focused [...]
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Learnings from some of the best social media brands in India
by admin 25. May, 2010 0 Comments
This post has been long overdue on the IndiaSocial blog. It’s been now over a month since we concluded the IndiaSocial Case Challenge Edition 1. We have been receiving many emails, comments from members of the community around their observations on the case challenge, winners of the competition, brands that are doing great work in [...]
Read moreAnnouncing Winners of IndiaSocial Case Challenge – edition 1
by Amita Malhotra 12. Apr, 2010 8 Comments
There were no cash rewards, no award ceremonies, no festivals… just pure rigour. From the submission form (not for the faint-hearted), to the judging process that our esteemed panel of judges adopted, it has been about recognising the best social media work in India. We received a total of 37 submissions of social media work in India, of which 3 winners each under, Long-term initiatives and Short-term project categories have been selected.
Case study: Fastrack Fans
by Editorial 12. Apr, 2010 4 Comments
IndiaSocial Case Challenge – edition 1 Category: Long-term Initiatives Winner of Position #2 Title: Fastrack Fans Share a little about your organisation Fastrack is a brand of watches from the house of Titan Industries Ltd which is the market leader in the watches category in India. Fastrack was launched in 1998 as a sub-brand of [...]
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