India Social: Social Media Community, Social Media Case studies, Digital News

Mobile Social networking has been the new buzz word around and is creating news. Mohit Gundecha, Head, India Operations and Director, Global Business Development at mig33 shares his insights with IndiaSocial.

IndiaSocial: What is the level of acceptance of the utility applications on mobile in India?

Mohit: Consumers in metros have a greater acceptance of utility applications than consumers in Tier-2 and Tier-3 cities. Tier-2 and Tier-3 city audience has greater acceptance of social entertainment applications. As far as the experience on mig33 goes, we have seen the community growing at a fast pace in the India and currently stand at 2 million users in the country. Utility applications are popular in Tier-2 and Tier-3 cities of India.