Videos
Meet the winners!
NEW: 30 social media case-studies from India including winners of CaseChallenge 2
URL shortening services such as bit.ly and tinyURL have seen an increased usage with increasing usage of Twitter and in sharing links via Internet forums and chat conversations. Companies and websites can take these further by having their very own brand name specific URL shortener. Does it make sense to have a customised URL shortener?
Government 2.0 is not a new concept but it hasn’t evolved completely in India. There are a few departments which have taken to social media to interact with its target audience – citizens, but there are many who haven’t. Many departments don’t go social because of the concerns around the private information being shared. However, recently there has been a change in its attitude towards utilising Social Media.
Social gaming site – Zynga, will be expanding its operations in India as it has launched a creative studio in Hyderabad. Alongside, the company would increase its employee count to nearly 200 from the current approximate of a hundred. This office would become the company’s second biggest outside US.
Foursquare is quite possibly the new platform to leverage on for brands especially retail joints and restaurants. Cafe Coffee Day recently became the biggest brand in India to offer Specials for its customers through the service. What can other brands do to make most of its new functions and features?
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.