LinkedIn launches ‘LinkedIn Today’

Professional networking website – LinkedIn, launched its own news aggregation service called ‘LinkedIn Today’. It would help you read the content which is relevant to your industry and industries you may want to follow. Also, it incorporates the social aspect by giving preference to your connections first.[ ... ]

30.2 million Indian users watched videos online in January 2011: Report

comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing.[ ... ]

Who’s clicking the like button on your site?

Facebook has offered an improved insights platform to the websites which have installed their social plugins. It would help them in identifying the likes, comments and shares amongst other things. However it poses a risk to the privacy of the user. What are the developments?[ ... ]

Using videos for social media outreach

Using video for social media outreach can add a different flavour and appeal to the content. Multimedia content especially videos get most attention and add to large number of engagements for the brand. How can it be used effectively?[ ... ]

How Indian Tourism industry is using social media?

Tourism Industry hasn’t taken to the social media space like other industries have. There are only a few brands that are making the most of the web and social networks to target their customers and to draw newer customers as well. What are the examples of Indian tourism brands using social media?[ ... ]

Social Network for startups, investors

There are various ways in which startups can list their work and seek investors but there is no clear way of bringing the two together in conversation before meeting face to face. AngelList, a social network for startups and investors, bridges that gap by allowing both to connect in an open environment.[ ... ]

Follow updates of Coimbatore municipal corporation on social networks

After various public departments such as Delhi Traffic Police, Kanpur Police and India Post Office took to the social web, it is the turn of another one. This time, Coimbatore City Municipal Corporation will be taking on the social networks to answer queries and give out updates. They would also be undergoing a technological overhaul.[ ... ]

Bees Awards : 2011 World Student Brief

Bees Awards are launching the 2011 World Student Brief where marketing students from around the world would have the opportunity to showcase their talent by responding to a brief with a campaign. The campaign deadline is of March 31,2011.[ ... ]