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Communities will be the next big thing in marketing
In the past, marketers have had to invest time and research effort to gather information about what customers wanted. But the growth of community platforms has made it much more convenient for marketers to engage with customers directly and generate business insights. Marketers have always used paid and earned media, and there is now a third one, “owned”.
Social Media Marketing in India – Brands active on Facebook
One of the key challenges that brands and marketers face about Social Media in India is the lack of adequate statistics, data points, benchmarking the current brands in the Indian market. As the Social Media market is maturing in India, we will see more of this information being available for analysis and measurement.One such interesting initiative has been undertaken by the Media2win team
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