Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]
NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]
When it comes to Facebook marketing, there is no dearth of advice and helpful tips – everyone has an opinion on what works and what doesn’t. Studies are conducted, data is analysed and conclusions drawn – which vary for different [ ... ]
A survey conducted by Nielsen and Google India reveals that 50% of people who are interested in buying a car, search for information online before even approaching a showroom. Even more interestingly, over half the people who conducted research online, report that the [ ... ]
A few Facebook users have reported seeing a ‘Like’ button on individual posts by brand pages - this small button could be a large opportunity for advertisers and page managers. First reported by the social advertising firm AlphaBoost, this could be help [ ... ]
Which are the most desirable brands globally? Which brands have become more or less desirable over the past year? These are the questions that Clear’s global study on Brand Desire attempts to answer. The study covers 22,000 people across 6 [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.