Tag Archives: Ford

Study: How top brands use Twitter for customer service

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Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]

NM Incite Social Media Brand Equity Ranking: Q1 and Q2 comparison

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NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]

Seven lesser-known resources for Facebook marketing

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When it comes to Facebook marketing, there is no dearth of advice and helpful tips –  everyone has an opinion on what works and what doesn’t. Studies are conducted, data is analysed and conclusions drawn – which vary for different [ ... ]

50% car buyers do research online before making a decision

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A survey conducted by Nielsen and Google India reveals that 50% of people who are interested in buying a car, search for information online before even approaching a showroom. Even more interestingly, over half the people who conducted research online, report that the [ ... ]

Facebook to offer Like Button on individual brand page posts

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A few Facebook users have reported seeing a ‘Like’ button on individual posts by brand pages - this small button could be a large opportunity for advertisers and page managers. First reported by the social advertising firm AlphaBoost, this could be help [ ... ]

What Qualities make a Brand Desirable?

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Which are the most desirable brands globally? Which brands have become more or less desirable over the past year? These are the questions that Clear’s global study on Brand Desire attempts to answer. The study covers 22,000 people across 6 [ ... ]