Social TV is a rapidly-growing trend in the world of technology and communication. Termed as the Second Screen phenomenon, it refers to the audience of a television show engaging with others on various social networking platforms, simultaneously discussing and commenting upon
N. Madhavan , a senior Indian journalist, columnist and editor, has more than 25 years of experience in journalism. He is currently the Associate Editor running the business news pages of Hindustan Times, a leading Indian daily newspaper which is part of Delhi’s culture and growth. He has earlier worked for Reuters, the international news agency, besides The Economic Times and Business Standard, India’s leading business dailies.
Digital has been hailed as the next big wave in marketing and communication for the coming few years. The real change will happen when the trends translate into actual budgets and spends by brands and organisations.There is an interesting article in the Hindustan Times business page on the growth expected in the digital space in 2011. Several independent research reports indicate that within digital, social media is going to lead the spends.
Globally ad-spends have been steadily drifting away from search towards social networks, especially Facebook. According to a study done by e-marketer Facebook was in fact predicted to receive half of all social network ad spending in US. Advertisers in India have now begun to show interest in Facebook and realised the impact it could make on the consumers. According to an article in the Hindustan Times today, the advertisers have been increasing their spends on Facebook.