Case Study: Being the Castrol World Cup ka Hero on Facebook

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IndiaSocial Case Challenge – edition 2 Category: Best use of a channel/platform Title: Being the Castrol World Cup ka Hero on Facebook Share a little about your organisation/ brand Castrol India has Castrol Cricket Index is a definitive system to objectively analyse and rank [ ... ]

Case Study: Pizza Hut – Celebrate Cricket World Cup Fever on Facebook

India Social Case Challenge- edition 2 Category: Best use of a Platform/ Channel Title: Pizza Hut – Celebrate Cricket World Cup Fever on Facebook Share a little about your organisation/ brand Hungama Digital is an agency which creates and manages websites, viral [ ... ]

How are brands leveraging World Cup fever online?

ICC Cricket World Cup 2011 is only 1 day away and brands see this as a great opportunity to market themselves by building content around Cricket. They are employing various platforms and strategies to catch the attention of the consumers. Businesses consider India’s entry into the quarter final would be enough for them to break even.[ ... ]