Guardian UK podcast and WARC report from IndiaSocial Summit 2010

Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.[ ... ]

Measurement – Is it the Holy Grail of Public Relations by Ashwani Singla

Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something. [ ... ]

Turning a corner by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company) [ ... ]

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]