Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.
Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something.
Hassan Mirza is Director – Intl. Sales, July Systems. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).
Over the past several years, the use of social networks and mobile devices has become omnipresent. Possibly more than any other developments, these two trends epitomize how technology has impacted everyday consumer lifestyles. This has broad implications, not just in terms of how people stay connected with friends and family, but in how they interact with companies, and purchase products and services.