Tag Archives: India

How much has social media penetrated in India?

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Some statistics around social media penetration in India caught our attention. Our attempt will be to make sense of these figures from various reports and understand if these are indicating a positive trend for marketers. We Are Social reported that [ ... ]

The digital medium – context for India #Elections2014

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I was recently interviewed by Governance Now, a fortnightly magazine focusing on governance and processes in the public life in India. My interview about the need for politicians to be present to the impact of digital and social media, was published [ ... ]

Google+ launches communities – how can you leverage them?

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Google+ was launched in August 2011, and in just about a year and a half, it has 500 million user profiles. About half of those, 235 million, are active users – those who are viewing or +1-ing content – and [ ... ]

40% of the world’s top brands are on Instagram

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Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Open Graph app Spotlight: Nike+

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Nike launched the Nike+ Running application on Facebook last week, with mobile integration for iOS and Android. The app implements Open Graph and incorporates the best practices suggested by Facebook Developer Blog, as reported in our article, ‘Why should you [ ... ]

Study: The Internet habits of India’s ‘Generation Y’

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The ‘Generation Y’ survey by Tata Consultancy Services provides several keen insights into how India’s youth use social media. With youth being a key target demographic for several brands, it is useful to know their preferences, major trends and social media [ ... ]

India expected to overtake U.S. in Facebook users by 2015

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India is expected to overtake U.S. in terms of number of Facebook users by 2015. According to a report by research and advisory firm Gartner, growth in internet penetration and mobile connections in the next 2-3 years will cause a [ ... ]

India is LinkedIn’s second-largest user base

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Professional social networking site LinkedIn‘s user base in India has grown 300% since they set up their India office in November 2009. At the recent LinkedIn B2B Connect 2012 in Mumbai, Jeff Weiner, LinkedIn’s CEO, said that there are currently [ ... ]