Breakthrough has announced the launch of their new Google Map initiative which aims to take the Bell Bajao! Campaign a step forward.Breakthrough has used the application to help raise awareness about Domestic Violence by providing survivors with vital information including important information about PWDVA and how can they access the law.
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Tag Archives: India
Announcing Winners of IndiaSocial Case Challenge – edition 1
by Amita Malhotra 
12. Apr, 2010 
8 Comments
There were no cash rewards, no award ceremonies, no festivals… just pure rigour. From the submission form (not for the faint-hearted), to the judging process that our esteemed panel of judges adopted, it has been about recognising the best social media work in India. We received a total of 37 submissions of social media work in India, of which 3 winners each under, Long-term initiatives and Short-term project categories have been selected.
IndiaSocial Case Challenge deadline extended to 2 March,12 midnight IST
by Amita Malhotra 26. Feb, 2010 0 Comments
We have been receiving requests to extend the IndiaSocial Case Challenge deadline keeping in mind the upcoming Holi weekend. Basis this we have decided to extend the deadline for submissions to 2nd of March, midnight IST. Hope this helps the many teams, we know are working towards meeting the timeline. Some great cases already in [...]
Read moreBug fixed
by Rajesh Lalwani 17. Feb, 2010 0 Comments
It appears that a small bug ensured that a couple of case-studies submitted to the IndiaSocial Case Challenge reached us reached us sans content – we regret the problem. This has now been fixed and you can submit the case-studies at http://www.indiasocial.in/submit-case/ If you have queries, do write to us at open (at) indiasocial (dot) [...]
Read moreIndiaSocial™ Case Challenge, an Open invitation.
by Amita Malhotra 03. Feb, 2010 1 Comment
Choreographer Travis Payne, when asked about the dancers’ auditions for the movie Michael Jackson-This is it, said “The idea was, get the big fish from all across the world, and put them into one pond.” In a way this is what we aspire to do with the IndiaSocial™ Case Challenge in the India context. Open [...]
Read moreIndia Digital Brand Index – Edition 2.0
by Editorial 28. Jan, 2010 0 Comments
Edelman and Brandtology jointly unveiled the second edition of its Digital Brand Index (DBI 2.0) for India. Researched in the last quarter of 2009, the DBI 2.0 tracked 154,492 online conversations pertaining to 104 large technology brands contained in 306 influential channels. Some findings include: There has been a 100 per cent increase in brand [...]
Read moreCase study: The Cleartrip Case
by Rajesh Lalwani 19. Dec, 2009 1 Comment
We’ve been reaching out to many brands and organisations who we thought were worthy showcases of social media usage and impact in India and are delighted that we would be starting our Case-studies series with two that have embraced social media in earnest – Cleartrip.com and the Bell Bajao campaign by Breakthrough – coming up [...]
Read moreRevolution’s well set, now for the evolution
by Rajesh Lalwani 17. Nov, 2009 2 Comments
Take one look around and there’s no doubt left that social media is mainstream. In India too, people’s adoption of social media platforms has led to a basic change in how Internet is consumed. In case of the individual, from mere email usage to now managing personal connections, content discovery, sharing and creation. At the [...]
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