Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.
Toby Bloomberg is the author of Social Media Marketing GPS . This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy. Register here for IndiaSocial Summit 2010.
It seems to me the more “high tech” we become, the more we long for “high touch.”
Interestingly, that personalized interaction extends to how people are making purchase decisions. Findings from a July 2009, Nielsen Global Online Consumer Survey indicate that 70% of consumers trust online peer recommendations more than advertising.
If there has been one word that has seen a lot of hype in 2010 it is Social Media.
There has been a big surge of interest among marketers, brand owners to leverage the platform to reach out to customers. It’s time to move beyond theory, its’ time to talk about on-ground market learnings and challenges. It’s time for IndiaSocial Summit 2010!
There are a few seats left, so don’t forget to register for the Summit – http://www.indiasocial.in/indiasocial2010/register/
IndiaSocial Summit 2010 aims to bring together names in consumer and b2b marketing, social networking and mobile, on a vibrant platform for a day of insights and stimulating discussions. The conference would feature 5 Keynote addresses, and a same number of panel discussions featuring industry leaders.The event would also see the release of ‘India Social Media Report, Edition 2′ presented by Blogworks in association with NM Incite (a Nielsen/McKinsey company).