Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]
Allen Solly’s recent campaign on Facebook was focused on translating engagement with fans and customers online into footfalls and sales at physical stores. The campaign achieved its revenue target, and 4% of the revenue during the End of Season Sale [ ... ]
Facebook introduces ‘Home’, a home screen replacement for Android phones that pushes network updates to the phone. One no longer needs to log into a separate Facebook application, because, the Android launcher integrates Facebook features into most aspects of Android smartphones. [ ... ]
As the new financial year begins, it’s a new beginning for business.twitter.com as well. Redesigned as the go-to resource for everything that brands and businesses that are seeking from Twitter, the website attempts to answer all questions that marketers have about the platform. [ ... ]
Some statistics around social media penetration in India caught our attention. Our attempt will be to make sense of these figures from various reports and understand if these are indicating a positive trend for marketers. We Are Social reported that [ ... ]
Twitter is now offering their advertising partners a new survey tool using which they can measure the impact of their Twitter campaigns on brand metrics. Developed in collaboration with Nielsen, the tool called Brand surveys will appear to users just like a Promoted [ ... ]
Amongst the new features that Facebook is set to introduce this year, Graph Search was the first. Launched right in the beginning of January, it created a lot of interest. While it is looked at as a strategic intervention by Facebook to strengthen the [ ... ]
Marketers are increasingly gearing towards customer acquisition via social media in the year 2013. Octane.in released a report which saw the participation of 500 Indian marketers from 412 companies. According to this report, social media and email marketing gained top [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.