Tag Archives: IndiaSocial

mig33′s Mohit Gundecha on Mobile Social Networking in India

Mobile Social networking has been the new buzz word around and is creating news. Mohit Gundecha, Head, India Operations and Director, Global Business Development at mig33 shares his insights with IndiaSocial.

IndiaSocial: What is the level of acceptance of the utility applications on mobile in India?

Mohit: Consumers in metros have a greater acceptance of utility applications than consumers in Tier-2 and Tier-3 cities. Tier-2 and Tier-3 city audience has greater acceptance of social entertainment applications. As far as the experience on mig33 goes, we have seen the community growing at a fast pace in the India and currently stand at 2 million users in the country. Utility applications are popular in Tier-2 and Tier-3 cities of India.

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Event Listing: Crisis Management & Social Media Workshop on September 27-28, 2010

The 2-day practical workshop on “Crisis Management & Social Media” will equip attendees with crisis management and communication tactics, and post-crisis recovery strategies. Approach to identify crises and key target audiences, an all-encompassing crisis preparation framework and craft communication would be discussed via new and old media platforms.

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Breakthrough launches Google Maps to curb domestic violence

Breakthrough has announced the launch of their new Google Map initiative which aims to take the Bell Bajao! Campaign a step forward.Breakthrough has used the application to help raise awareness about Domestic Violence by providing survivors with vital information including important information about PWDVA and how can they access the law.

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Is Social Media a mere extension of traditional media ?

Social media should be treated as a platform rather than a media for communication and promotion. Marketers should understand that social media is a media for the users and not for the marketers. Here the rules are different. While in traditional media, the emphasis is on choosing the right media and the message but in the social media the emphasis is on initiating and sustaining the communication with the consumers. Here the message is constantly evolving and continuing.

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Event Listing: SocialBizWorld 2010 on October 22-23, 2010

The two day event would have speakers, hands-on workshops, discussions and case studies advising people how to move forward with new media. With Basic, Intermediate and Advanced tracks, attendees will have full access to multiple sessions on both days.

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Mobile Social networking in India

A study conducted by Opera indicated that, in India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. It also overtook China to take the 3rd place in the global mobile internet industry.

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Tata Docomo partners with HTC

TATA DOCOMO has announced partnership with HTC to launch ‘HTC Desire’ in India. HTC Desire is an Android based Smartphone. HTC Desire has been paired with HTC Sense with an intent to provide better user experience and smoother interactions on social media platforms. HTC Desire has integrated an application and widget called Friend Stream that seamlessly aggregates social networks including Facebook, Twitter, and Flickr into a structured format.

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Comscore report 2010 on top performing business/finance sites

19.7 million Internet users (over 15 years of age) in India, visit Business/Finance sites, which indicates a 45% increase over 2009. Increasingly Indian businesses are getting attuned to the digital space and are looking to the Web for business and finance-related content.

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Event Listing: SMX East on October 4, 2010

Search Marketing Expo – SMX East covers search engine marketing topics like SEO, paid search advertising, social media marketing, analytics and conversions, local, mobile etc.

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Social Media will Enhance Honesty Quotient

In any society there will be honest people and there will be dishonest people. If we do a plot of honesty levels on the x-axis and number of people on the y-axis, we will see a bell curve emerge. Extreme ends of the bell curve will represent very honest people and very dishonest people. It is my contention that the middle portion of the bell curve will move more towards honesty, thanks to online Social Networks.

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About India Social

IndiaSocial™ – social media open, aims to bring together stakeholders in the Indian social media eco-system for engagement, sharing, learning and collaboration in a vibrant space – physical and virtual. Our descriptor ‘Social Media Open’ embodies openness - embracing all stakeholders; open discussions; akin to a sport field it showcases team spirit and a level playing field.

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