India Social: Social Media Community, Social Media Case studies, Digital News

Mobile Social networking has been the new buzz word around and is creating news. Mohit Gundecha, Head, India Operations and Director, Global Business Development at mig33 shares his insights with IndiaSocial.

IndiaSocial: What is the level of acceptance of the utility applications on mobile in India?

Mohit: Consumers in metros have a greater acceptance of utility applications than consumers in Tier-2 and Tier-3 cities. Tier-2 and Tier-3 city audience has greater acceptance of social entertainment applications. As far as the experience on mig33 goes, we have seen the community growing at a fast pace in the India and currently stand at 2 million users in the country. Utility applications are popular in Tier-2 and Tier-3 cities of India.

Breakthrough has announced the launch of their new Google Map initiative which aims to take the Bell Bajao! Campaign a step forward.Breakthrough has used the application to help raise awareness about Domestic Violence by providing survivors with vital information including important information about PWDVA and how can they access the law.

Social media should be treated as a platform rather than a media for communication and promotion. Marketers should understand that social media is a media for the users and not for the marketers. Here the rules are different. While in traditional media, the emphasis is on choosing the right media and the message but in the social media the emphasis is on initiating and sustaining the communication with the consumers. Here the message is constantly evolving and continuing.

In any society there will be honest people and there will be dishonest people. If we do a plot of honesty levels on the x-axis and number of people on the y-axis, we will see a bell curve emerge. Extreme ends of the bell curve will represent very honest people and very dishonest people. It is my contention that the middle portion of the bell curve will move more towards honesty, thanks to online Social Networks.