Power Panel: Measurement beyond Fans, Likes and Comments at #indiasocial12 #video

Arun Nair, Head, Digital Marketing, Mahindra Holidays Karthik Nagarajan, National Director, Social and Insights, Group M Manu Prasad, Head, Social Media, Myntra Sandip Maiti, CEO & Founder, Experience Commerce Vijay Sankaran, Head, Social Media, Nokia Siemens Networks

Power Panel: Measurement beyond fans, likes and comments at #indiasocial12

Moderator: Arun Nair, Head, Digital Marketing, Club Mahindra   Measurement beyond Fans, Likes & Comments – Arun Nair, Club Mahindra at the IndiaSocial Summit 2012 View more PowerPoint from India Social Panelists: Karthik Nagarajan, National Director, Social and Insights, GroupM   Measurement [ ... ]

Karthik Nagarajan on the IndiaSocial Summit 2012 @The_Karthik #indiasocial12

31 days to the IndiaSocial Summit 2012, 2-4 April,New Delhi! We talked to Karthik Nagarajan, National Director, Social media and Insights at GroupM, the media planning and buying agency of the WPP group, and one of our speakers, to give us [ ... ]

Announcing Winners of @IndiaSocial #socialmedia india #ISCaseChallenge2

Social-ad-31

After a fiercely fought battle in the 2nd edition of  IndiaSocial CaseChallenge2, the verdict is finally out. The jury’s task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, [ ... ]

Guardian UK podcast and WARC report from IndiaSocial Summit 2010

Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.[ ... ]

Turning a corner by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company) [ ... ]

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]

Doing the math on social media by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy.

Yesterday, I read a press report that said Asia has been declared Facebook’s fastest growing theatre (apparently a term used internally by Facebook to denote different market regions). While the Indian user base at 13 Million is certainly not the largest, it definitely is among the fastest growing markets. [ ... ]