Be it micro sites, blogs or creatives on Facebook, branded content has taken a step ahead with brands. Brands like FCUK India already have a blog and have been tapping into the nascent fashion bloggers space. H&M took it a step ahead with announcement of launch of its first collection in collaboration with a fashion blogger. Burberry’s Art Of The Trench is always on the top of our minds and even Louis Vuitton in 2010 did well with its concept of NOWNESS.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.