Tag Archives: Marketing

‘Facebook Home for Android’ – How will marketers benefit?

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Facebook introduces ‘Home’, a home screen replacement for Android phones that pushes network updates to the phone. One no longer needs to log into a separate Facebook application, because, the Android launcher integrates Facebook features into most aspects of Android smartphones. [ ... ]

Facebook says ad impressions more important than clicks

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The recently-concluded IAB MIXX Conference in New York, a prominent event for marketing and agency professionals, featured talks by the most important names in the digital space. Among them was Brad Smallwood, Head of Measurement and Insights at Facebook, whose talk was titled ‘Insights [ ... ]

We just made IndiaSocial Summit even more inclusive – book main conference @ Rs.12000 #indiasocial12

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There were so many requests for this… Here you go – you can now book the main conference at IndiaSocial Summit 2012 on 3, 4 April, without the evening party on 3 April, at Rs. 12000. This is 20% less [ ... ]

Case Study: Indian Panga League for Virgin Mobile India

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India Social Case Challenge- edition 2 Category: Best use of a channel/platform Title: Indian Panga League for Virgin Mobile India Share a little about your organisation/ brand ‘Virgin Mobile‘ branded services are being offered to the Indian consumers by Tata Teleservices through [ ... ]

Keynote 5 by Ashwani Singla; Panel 5 ROI – What’s the fuss?

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Ashwani Singla, CEO, South Asia, Penn Schoen Berland holding keynote session, talking about Value creation. Science creates value, social media is the science that creates value. Communication today is challenged and reinvented – are we having an informed choice, is [ ... ]

Panel 4: Mobile is the present – mobile social networking

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Panelists: Bill Crawley, Vice President – Worldwide sales, Bubble Motion; Harish Gandhi, Executive Director, India, Canaan Partners; Nikhil Pahwa (Moderator), Editor and Publisher, Medianama.com; Mohit Gundecha, Head – India Operations, Mig33; Rajiv Kumar, CEO, Rocketalk; Ramesh Krishnan, COO, 2ergo India; [ ... ]

Keynote 3 by Archana Vohra, Panel 3: The colour of money – monetization & e-commerce

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We have come back from lunch. For the third session Archana Vohra gave the key note session. She gave some important case studies as proof where social media has really worked wonders for the brand, for example the social media [ ... ]