As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience
Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something.