Experience Commerce launches Brand Buzz Index

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As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience [ ... ]

A larger social media community doesn’t equate consumer engagement – Nielsen Consumer 360 India

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Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points – How Neuro science is helping brands understand the consumer behaviour and help them leverage their [ ... ]

Measurement – Is it the Holy Grail of Public Relations by Ashwani Singla

Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something. [ ... ]