Facebook’s engagement rate metric – Does it need to be re-evaluated?

July 10, 2012 | 6:31 pm IST by Kanksha Barman

Facebook insights data is very valuable to brands who want to gain an understanding of how their Facebook pages are performing – whether people are liking and interacting with their content, how engaged people are, what their growth rate is, [ ... ]

Unmetric adds YouTube tool to measure virality and benchmark video campaigns

July 2, 2012 | 12:27 pm IST by Kanksha Barman

Social Media Benchmarking Company Unmetric added a new tool to their roster, by which brands can now measure the effectiveness of their YouTube campaigns. The company already provides statistics for Twitter and Facebook, and has devised a new metric for [ ... ]

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