Videos
Meet the winners!
NEW: 30 social media case-studies from India including winners of CaseChallenge 2
ICC Cricket World Cup 2011 is only 1 day away and brands see this as a great opportunity to market themselves by building content around Cricket. They are employing various platforms and strategies to catch the attention of the consumers. Businesses consider India’s entry into the quarter final would be enough for them to break even.
Mohit Gundecha is the Head – India and Director, Business Development at mig33. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company)
Informate conducted a study on Mobile social networking and Indian mobile usage data. The results of the research capture actual mobile user behavior for the period of six months in India. Qwerty and non-qwerty phones exhibit different social networking trends, according to the report. Top five social networking sites on qwerty phones are Facebook and Orkut with a reach of 38.3% and 20.8% respectively. Twitter, Cellufun and Mygamma lag behind with tardy figures. In the non-qwerty phones segment, Orkut leads, followed by Facebook.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.