After the session where ‘Mobile First User Survey’ was presented by Mig33′s Chris Chandler (Vice President, Business Development) and Mohit Gundecha (Head, India Operations) , we had the pleasure to sit down and talk to them about Mig33, mobile space
ICC Cricket World Cup 2011 is only 1 day away and brands see this as a great opportunity to market themselves by building content around Cricket. They are employing various platforms and strategies to catch the attention of the consumers. Businesses consider India’s entry into the quarter final would be enough for them to break even.
Mohit Gundecha is the Head – India and Director, Business Development at mig33. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company)
Informate conducted a study on Mobile social networking and Indian mobile usage data. The results of the research capture actual mobile user behavior for the period of six months in India. Qwerty and non-qwerty phones exhibit different social networking trends, according to the report. Top five social networking sites on qwerty phones are Facebook and Orkut with a reach of 38.3% and 20.8% respectively. Twitter, Cellufun and Mygamma lag behind with tardy figures. In the non-qwerty phones segment, Orkut leads, followed by Facebook.