Social media and mobile by Hassan Mirza

Hassan Mirza is Director – Intl. Sales, July Systems. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).

Over the past several years, the use of social networks and mobile devices has become omnipresent. Possibly more than any other developments, these two trends epitomize how technology has impacted everyday consumer lifestyles. This has broad implications, not just in terms of how people stay connected with friends and family, but in how they interact with companies, and purchase products and services

Social Media in small towns is not Facebook and Twitter by Mohit Gundecha

Mohit Gundecha is the Head – India and Director, Business Development at mig33. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company)

Rocketalk claims to have taken a leap over Facebook and Twitter by 4.7% & 6.4% respectively

Informate conducted a study on Mobile social networking and Indian mobile usage data. The results of the research capture actual mobile user behavior for the period of six months in India. Qwerty and non-qwerty phones exhibit different social networking trends, according to the report. Top five social networking sites on qwerty phones are Facebook and Orkut with a reach of 38.3% and 20.8% respectively. Twitter, Cellufun and Mygamma lag behind with tardy figures. In the non-qwerty phones segment, Orkut leads, followed by Facebook

Mobile Social networking in India

A study conducted by Opera indicated that, in India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. It also overtook China to take the 3rd place in the global mobile internet industry