Social TV – what does this mean for advertisers?

Social TV is a rapidly-growing trend in the world of technology and communication.  Termed as the Second Screen phenomenon, it refers to the audience of a television show engaging with others on various social networking platforms, simultaneously  discussing and commenting upon [ ... ]

Announcing Winners of @IndiaSocial #socialmedia india #ISCaseChallenge2

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After a fiercely fought battle in the 2nd edition of  IndiaSocial CaseChallenge2, the verdict is finally out. The jury’s task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, [ ... ]

Case Study: MTV Roadies – The most Explosive Youth Brand in the Country

mtv-roadies

IndiaSocial Case Challenge – edition 2 Category: Best Strategic Programme Winner of Position #2 Title – MTV Roadies – The most Explosive Youth Brand in the Country Share a little about your organisation Roadies started in 2003, first hosted by [ ... ]

Case Study: Mobile Roadie Hunt at Idea

mtv-roadies

IndiaSocial Case Challenge – edition 2 Category: Best use of Platform Winner of Position #2 Tittle – Mobile Roadie Hunt at Idea Share a little about your organisation/ brand IDEA Cellular is India’s 3rd largest national mobile operator, with 92 [ ... ]