Twitter re-launches its business website with tools and tips for advertisers

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As the new financial year begins, it’s a new beginning for business.twitter.com as well. Redesigned as the go-to resource for everything that brands and businesses that are seeking from Twitter, the website attempts to answer all questions that marketers have about the platform. [ ... ]

40% of the world’s top brands are on Instagram

Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Brands are now Publishers: Panel at ad:tech 2012 #adtechin

One of the interesting panels from Day #1 of ad:tech 2012 was the panel on Brand Strategy – combining branded content with a great marketing plan. Titled  ‘Brands are now Publishers’, the panel comprised of Wasim Basir, Director, Integrated Marketing [ ... ]