Twitter Brand Surveys are now available for marketers globally


Twitter is now offering their advertising partners a new survey tool using which they can measure the impact of their Twitter campaigns on brand metrics. Developed in collaboration with Nielsen, the tool called Brand surveys will appear to users just like a Promoted [ ... ]

The state of social media spends in India for 2013


Marketers are increasingly gearing towards customer acquisition via social media in the year 2013. released a report which saw the participation of 500 Indian marketers from 412 companies.  According to this report, social media and email marketing gained top [ ... ]

50% car buyers do research online before making a decision

A survey conducted by Nielsen and Google India reveals that 50% of people who are interested in buying a car, search for information online before even approaching a showroom. Even more interestingly, over half the people who conducted research online, report that the [ ... ]

Announcing Winners of @IndiaSocial #socialmedia india #ISCaseChallenge2


After a fiercely fought battle in the 2nd edition of  IndiaSocial CaseChallenge2, the verdict is finally out. The jury’s task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, [ ... ]

Doing the math on social media by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy.

Yesterday, I read a press report that said Asia has been declared Facebook’s fastest growing theatre (apparently a term used internally by Facebook to denote different market regions). While the Indian user base at 13 Million is certainly not the largest, it definitely is among the fastest growing markets. [ ... ]

HP presents IndiaSocial CaseBook 1, with NM Incite – download your copy.

Download your copy of IndiaSocial CaseBook 1; also win an HP Mini 110.

Here are 5 reasons why the CaseBook is a great resource for you:

1. One stop for interesting case-studies across verticals
2. Straight from the horse’s mouth – first hand accounts
3. Right questions to get the right answers
4. Expert speak – read articles by industry leaders
5. Know where you are – benchmark your work.

Download your copy now. [ ... ]

Nielsen study: Facebook’s gain is Orkut’s loss

We have been witnessing the signs and talking about Facebook overtaking Orkut in India. Nielsen has now corroborated it through its just released Asia-Pacific Social Media Report. While we have seen the whole crescendo around Twitter build-up in India last [ ... ]