Tag Archives: nike

Study: How top brands use Twitter for customer service

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Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]

40% of the world’s top brands are on Instagram

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Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

NM Incite Social Media Brand Equity Ranking: Q1 and Q2 comparison

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NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]

Open Graph app Spotlight: Nike+

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Nike launched the Nike+ Running application on Facebook last week, with mobile integration for iOS and Android. The app implements Open Graph and incorporates the best practices suggested by Facebook Developer Blog, as reported in our article, ‘Why should you [ ... ]