NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]
E-commerce is much more dependent on Social Media than before. Social Media is acting as a catalyst for e-commerce in their reach, business and market share. Vacation packages, group-buying, deals on what you buy, how you travel and where you [ ... ]
We had a dream. Our dream was to reach 100 case studies for the Edition 2 of the IndiaSocial Case Challenge. We were not sure if this dream would come true or not. It is our pleasure to share that [ ... ]
Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.[ ... ]
Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company) [ ... ]
Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]
Download your copy of IndiaSocial CaseBook 1; also win an HP Mini 110.
Here are 5 reasons why the CaseBook is a great resource for you:
1. One stop for interesting case-studies across verticals
2. Straight from the horse’s mouth – first hand accounts
3. Right questions to get the right answers
4. Expert speak – read articles by industry leaders
5. Know where you are – benchmark your work.
IndiaSocial Summit 2010 aims to bring together names in consumer and b2b marketing, social networking and mobile, on a vibrant platform for a day of insights and stimulating discussions. The conference would feature 5 Keynote addresses, and a same number of panel discussions featuring industry leaders.The event would also see the release of ‘India Social Media Report, Edition 2′ presented by Blogworks in association with NM Incite (a Nielsen/McKinsey company).[ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.