NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public
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IndiaSocial Summit 2010 aims to bring together names in consumer and b2b marketing, social networking and mobile, on a vibrant platform for a day of insights and stimulating discussions. The conference would feature 5 Keynote addresses, and a same number of panel discussions featuring industry leaders.The event would also see the release of ‘India Social Media Report, Edition 2′ presented by Blogworks in association with NM Incite (a Nielsen/McKinsey company).