NM Incite Social Media Brand Equity Ranking: Q1 and Q2 comparison

NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]

The rise of deal websites in India: An NM Incite Study

E-commerce is much more dependent on Social Media than before. Social Media is acting as a catalyst for e-commerce in their reach, business and market share. Vacation packages, group-buying, deals on what you buy, how you travel and where you [ ... ]

105 submissions received for the @IndiaSocial #IScasechallenge 2

Social ad 3

We had a dream. Our dream was to reach 100 case studies for the Edition 2 of the IndiaSocial Case Challenge. We were not sure if this dream would come true or not. It is our pleasure to share that [ ... ]

Guardian UK podcast and WARC report from IndiaSocial Summit 2010

Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources.[ ... ]

Turning a corner by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company) [ ... ]

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]

HP presents IndiaSocial CaseBook 1, with NM Incite – download your copy.

Download your copy of IndiaSocial CaseBook 1; also win an HP Mini 110.

Here are 5 reasons why the CaseBook is a great resource for you:

1. One stop for interesting case-studies across verticals
2. Straight from the horse’s mouth – first hand accounts
3. Right questions to get the right answers
4. Expert speak – read articles by industry leaders
5. Know where you are – benchmark your work.

Download your copy now. [ ... ]

Event Listing: IndiaSocial Summit 2010 on December 17, 2010

IndiaSocial Summit 2010 aims to bring together names in consumer and b2b marketing, social networking and mobile, on a vibrant platform for a day of insights and stimulating discussions. The conference would feature 5 Keynote addresses, and a same number of panel discussions featuring industry leaders.The event would also see the release of ‘India Social Media Report, Edition 2′ presented by Blogworks in association with NM Incite (a Nielsen/McKinsey company).[ ... ]