Measurement – Is it the Holy Grail of Public Relations by Ashwani Singla

Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something. [ ... ]

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]