Case studies featured: 1) Bell Bajao – How Breakthrough Rang the Bell via the Internet 2) Social Publishing Strategy at Pratham Books – Pratham Books 3) WWF -Getting India to switch off their lights for Earth Hour 4) Dr. Mani Children Heart Foundation – the Heart Kids Tweetathon – and How Twitter Helps Save Lives [...]
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Tag Archives: Pratham books
Learnings from some of the best social media brands in India
by admin 
25. May, 2010 
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This post has been long overdue on the IndiaSocial blog. It’s been now over a month since we concluded the IndiaSocial Case Challenge Edition 1. We have been receiving many emails, comments from members of the community around their observations on the case challenge, winners of the competition, brands that are doing great work in [...]
Read moreAnnouncing Winners of IndiaSocial Case Challenge – edition 1
by Amita Malhotra 12. Apr, 2010 8 Comments
There were no cash rewards, no award ceremonies, no festivals… just pure rigour. From the submission form (not for the faint-hearted), to the judging process that our esteemed panel of judges adopted, it has been about recognising the best social media work in India. We received a total of 37 submissions of social media work in India, of which 3 winners each under, Long-term initiatives and Short-term project categories have been selected.
Pratham Books – Social Publishing Strategy
by S Swetha 11. Apr, 2010 10 Comments
IndiaSocial Case Challenge – edition 1 Category: Long-term Initiatives Winner of Position #1 Title : Social Publishing Strategy at Pratham Books Share a little about your organisation Pratham Books was set up in 2004 as a response to a large need gap in India for good quality and affordable content for children. There are a [...]
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