Salesforce to acquire Buddy Media

Enterprise cloud computing company Salesforce.com is in talks to acquire marketing solutions provider Buddy Media, striking a deal of around $800 million. Salesforce also recently acquired Radian6, the social media management tool and customer engagement platform. Together, these acquisitions could be [ ... ]

Understand Influence & Influencers – Join Irfan Shah, Radian6 at the IndiaSocial Summit 2012

What is social media influence? How does influence change in the online space? Is there a difference between influence and popularity? What’s the role of technology vs. human intervention in influencer identification? In an ever-evolving business environment and emergence of [ ... ]