India Social: Social Media Community, Social Media Case studies, Digital News

As the tag line for Café Coffee Day goes, “a lot can happen over coffee”. In an ironic twist of events, the brand discovered that “a lot” can really happen, if, allegedly, not allowed over coffee, then over Twitter. Scenario A tweet-up planned by a group of bloggers/micro bloggers at the Café Coffee Day, Ishapani [...]

Choreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is what we  aspire to do with the IndiaSocial™ Case Challenge in the India context. Open [...]