Post Tagged with: "Rajesh Lalwani"

Guardian UK podcast and WARC report from IndiaSocial Summit 2010

Guardian UK podcast and WARC report from IndiaSocial Summit 2010

Last month we had shared NDTV All About Ads coverage of the discussion on social media adoption among brands in India during the IndiaSocial Summit in December. In case you had missed out on the action during the summit, you may want to check out some of these resources

Turning a corner by Karthik Nagarajan

Turning a corner by Karthik Nagarajan

Karthik Nagarajan is Director, Online Division, The Nielsen Company. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company)

IndiaSocial Summit 2010 – insights and learnings

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss

Café Coffee Day – A lot can happen over Twitter

Café Coffee Day – A lot can happen over Twitter

As the tag line for Café Coffee Day goes, “a lot can happen over coffee”. In an ironic twist of events, the brand discovered that “a lot” can really happen, if, allegedly, not allowed over coffee, then over Twitter. Scenario A tweet-up planned by a group of bloggers/micro bloggers at the Café Coffee Day, Ishapani

IndiaSocial™ Case Challenge, an Open invitation.

IndiaSocial™ Case Challenge, an Open invitation.

Choreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is what we  aspire to do with the IndiaSocial™ Case Challenge in the India context. Open

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