Experience Commerce launches Brand Buzz Index

bbi

As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience [ ... ]

Power Panel: Measurement beyond Fans, Likes and Comments at #indiasocial12 #video

Arun Nair, Head, Digital Marketing, Mahindra Holidays Karthik Nagarajan, National Director, Social and Insights, Group M Manu Prasad, Head, Social Media, Myntra Sandip Maiti, CEO & Founder, Experience Commerce Vijay Sankaran, Head, Social Media, Nokia Siemens Networks

Power Panel: Measurement beyond fans, likes and comments at #indiasocial12

Moderator: Arun Nair, Head, Digital Marketing, Club Mahindra   Measurement beyond Fans, Likes & Comments – Arun Nair, Club Mahindra at the IndiaSocial Summit 2012 View more PowerPoint from India Social Panelists: Karthik Nagarajan, National Director, Social and Insights, GroupM   Measurement [ ... ]