#SatyamevJayate Episode 2 – Twitter conversations

The second episode of Satyamev Jayate didn’t quite measure up to the buzz created by the premiere episode, in terms of volume of Twitter conversations. According to a report by Blogworks, the total number of mentions of the hashtag #satyamevjayate [ ... ]

Social TV – what does this mean for advertisers?

Social TV is a rapidly-growing trend in the world of technology and communication.  Termed as the Second Screen phenomenon, it refers to the audience of a television show engaging with others on various social networking platforms, simultaneously  discussing and commenting upon [ ... ]

#SatyamevJayate – a look at Twitter conversations

Satyamev Jayate has certainly lived up to all the hype preceding it, dominating conversations online throughout Sunday. Eight of the ten trending topics on Twitter were about the show , its Facebook page has received over 617,000 ‘likes’ and it [ ... ]