Study: How top brands use Twitter for customer service

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Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]

Facebook Timeline: How has it impacted engagement for brand pages?

The Facebook Timeline is a much talked-about and discussed aspect of the social networking site. The Timeline view offers brands and businesses the chance to tailor and curate the content on their pages, and focus more on images and visuals. [ ... ]