Videos
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NEW: 30 social media case-studies from India including winners of CaseChallenge 2
Pinterest has introduced a new feature that makes pins more informative. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information. This had been a
Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released
This July, Facebook will be rolling out auto play video ads in users’ News Feeds. According to Financial Times, these video ads will play automatically for almost 15 seconds with no sound. Users will then have the option of activating
Kingfisher has become an alliance which bridges social media users with the brand’s roots. They have a clear social media approach – provide user lead content generation to its consumers via online activations, apps and gamifications etc. along with instant
Allen Solly’s recent campaign on Facebook was focused on translating engagement with fans and customers online into footfalls and sales at physical stores. The campaign achieved its revenue target, and 4% of the revenue during the End of Season Sale
Pikboo.com brings something new to the World Wide Web by being the first dedicated platform to build websites for children. Sandeep Amar, former Head of Marketing at Times Internet Limited, launches this entrepreneurial venture. Pikboo.com allows parents to document the
Electronic commerce (or e-commerce) encompasses all business conducted by means of computer networks. According recent reports, the Indian e-commerce market has grown from $2.5 billion in 2009 to $6.3 billion in 2011 and it is projected that by 2015, the
Facebook introduces ‘Home’, a home screen replacement for Android phones that pushes network updates to the phone. One no longer needs to log into a separate Facebook application, because, the Android launcher integrates Facebook features into most aspects of Android smartphones.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.