Allen Solly’s recent campaign on Facebook was focused on translating engagement with fans and customers online into footfalls and sales at physical stores. The campaign achieved its revenue target, and 4% of the revenue during the End of Season Sale [ ... ]
As the new financial year begins, it’s a new beginning for business.twitter.com as well. Redesigned as the go-to resource for everything that brands and businesses that are seeking from Twitter, the website attempts to answer all questions that marketers have about the platform. [ ... ]
Fastrack was one of the first Indian brands to embrace social media. Well-known on Facebook and on Twitter for their irreverent and engaging style, they have been on Facebook since 2008, when Orkut was the rage, and Facebook had not [ ... ]
Next in our series of marketer interviews, we got inputs from Sharmili Rajput, Marketing Head at Oriflame India, on Oriflame India’s social media programme and the social media space in general, and how Oriflame connects with Indian women. What is [ ... ]
Yesterday, Facebook announced Global Pages – a new structure for pages that will make the best and most suitable version of a brand’s page available to its fans and customers. Users will automatically be re-directed, based on their location, to [ ... ]
Pinterest was the fastest site ever to break through the 10 million unique visitor mark, according to data from comScore. It crossed Twitter, Bing, StumbleUpon and Google as a source of referral traffic, and in August opened up the platform [ ... ]
Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]
Facebook is adding enhanced options for post-targeting on brand pages – page administrators will soon be able to create posts aimed at specific audience segments, segregated by gender, age, education, and several other categorisations. The feature is available to a [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.