Post Tagged with: "Social Media"
Why most Facebook users get more than they give: Study
The Pew Research Center has just released a report on the insights gained from a telephonic survey and actual profile information of Facebook users, and a very interesting trend has emerged – ‘power users’, a segment of Facebook users who are very prolific and contribute much more than the average user in various categories. The
Content sharing works better than paid placements: Study
It has always been presumed by marketers that consumers respond more favourably to shared content than to paid advertisements. This line of thinking is quite natural, as we intuitively know that content endorsed by one’s peers or communities will have greater impact on a person’s perceptions of a brand, but no empirical evidence of this
Stuffing tweets with trending hashtags does not work: Study
Hashtag stuffing is a practice followed by nearly all brands and companies, particularly those that are just starting up and looking to garner more followers and a spotlight in the huge space of the internet. The quickest way to do this is to post content with frequently-searched terms, or use a lot of hashtags, jumping
Maximum engagement occurs within three hours of a post on Facebook: Study
A recent study conducted by EdgeRank Checker suggests that the average optimal post rate for Facebook page owners is about once in 3 hours. The study analysed 30,000 posts by over 500 pages with large numbers of followers and concluded that the average lifespan of a post is 3 hours and 7 minutes. Even though
4 billion online videos streamed daily on YouTube
YouTube streams 4 billion online videos every day as per a latest report in Reuters. The article also highlights that 4 billion hits every day are an increase of 25% in last 8 months. YouTube had recently redesigned the interface and functionality of the platform. The overhaul focussed on showcasing most used and most viewed
Case Study: Maruti Suzuki Ritz – Live the moment
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences who prefer a stylish car with excellent performance and sporty design. There were around 100,000
Case Study: Nokia N8 in social media – The art of storytelling and the power of UGC
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Nokia N8 in social media – The art of storytelling and the power of UGC Share a little about your organisation/ brand Bloggers’ Mind is a word of mouth and conversation analytics company. At Bloggers’ Mind, we map, measure and analyze conversations within the Social Media
Case Study: Bell Bajao! – ringing louder against #VAW
IndiaSocial Case Challenge – edition 2 Category: Best Short Term campaign Title: Bell Bajao! – ringing louder against #VAW Share a little about your organisation/ brand Breakthrough is a global human rights organisation that uses the power of media, pop culture, and community mobilisation to inspire people to take bold action for dignity, equality, and justice.
Linked In
Facebook
Twitter
Recent Comments