The 2-day practical workshop on “Crisis Management & Social Media” will equip attendees with crisis management and communication tactics, and post-crisis recovery strategies. Approach to identify crises and key target audiences, an all-encompassing crisis preparation framework and craft communication would be discussed via new and old media platforms.
Tag Archives: Social Media
Event Listing: Crisis Management & Social Media Workshop on September 27-28, 2010
by Neha Chandok 
31. Aug, 2010 
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Is Social Media a mere extension of traditional media ?
by Editorial 26. Aug, 2010 2 Comments
Social media should be treated as a platform rather than a media for communication and promotion. Marketers should understand that social media is a media for the users and not for the marketers. Here the rules are different. While in traditional media, the emphasis is on choosing the right media and the message but in the social media the emphasis is on initiating and sustaining the communication with the consumers. Here the message is constantly evolving and continuing.
Read moreMobile Social networking in India
by Subadra Kalyanaraman 20. Aug, 2010 2 Comments
A study conducted by Opera indicated that, in India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. It also overtook China to take the 3rd place in the global mobile internet industry.
Read moreTata Docomo partners with HTC
by S Swetha 19. Aug, 2010 2 Comments
TATA DOCOMO has announced partnership with HTC to launch ‘HTC Desire’ in India. HTC Desire is an Android based Smartphone. HTC Desire has been paired with HTC Sense with an intent to provide better user experience and smoother interactions on social media platforms. HTC Desire has integrated an application and widget called Friend Stream that seamlessly aggregates social networks including Facebook, Twitter, and Flickr into a structured format.
Small brands are making big on Social Media
by Neha Chandok 18. Aug, 2010 0 Comments
According to a study done by Kapil Ohri of Afaqs, various small brands are utilizing social media much more effectively than the bigger brands. The study establishes that brands like Wildcraft (2.1 lakh fans), Cocoberry (45,797 fans) have more fans than the likes of Reebok and KFC India .According to the study, even brands like Parle Agro Hippo or ITC Bingo haven’t been able to capture the market if you go on numbers.
Comscore report 2010 on top performing business/finance sites
by S Swetha 18. Aug, 2010 0 Comments
19.7 million Internet users (over 15 years of age) in India, visit Business/Finance sites, which indicates a 45% increase over 2009. Increasingly Indian businesses are getting attuned to the digital space and are looking to the Web for business and finance-related content.
Read moreEvent Listing: SMX East on October 4, 2010
by Neha Chandok 18. Aug, 2010 0 Comments
Search Marketing Expo – SMX East covers search engine marketing topics like SEO, paid search advertising, social media marketing, analytics and conversions, local, mobile etc.
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Social Media will Enhance Honesty Quotient
by Editorial 17. Aug, 2010 0 Comments
In any society there will be honest people and there will be dishonest people. If we do a plot of honesty levels on the x-axis and number of people on the y-axis, we will see a bell curve emerge. Extreme ends of the bell curve will represent very honest people and very dishonest people. It is my contention that the middle portion of the bell curve will move more towards honesty, thanks to online Social Networks.
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Shop hopping – pavement to e-commerce
by S Swetha 12. Aug, 2010 0 Comments
Shopping online has become highly prevalent in western countries owing to unpredictable working hours, busy lifestyles and higher disposable incomes. However, unfortunately in India, it is still in a nascent stage and still is grappling with issues. People are not comfortable with the idea of shopping online.
Read moreEvent Listing: Mobile Marketing Asia 2010 on October 19-20, 2010
by Neha Chandok 12. Aug, 2010 0 Comments
Mobile Marketing Asia 2010 would revolve around the status and progress of mobile marketing, how to map the market and speed networking. The discussions would also be around applying Mobile Advertising To FMCG and co-branding.
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