3 ways fashion brands can engage better through Social Media

Be it micro sites, blogs or creatives on Facebook, branded content has taken a step ahead with brands. Brands like FCUK India already have a blog and have been tapping into the nascent fashion bloggers space. H&M took it a step ahead with announcement of launch of its first collection in collaboration with a fashion blogger. Burberry’s Art Of The Trench is always on the top of our minds and even Louis Vuitton in 2010 did well with its concept of NOWNESS.[ ... ]