Narendra Modi retains #1 spot in August, but buzz for him decreases by 19% in August 2013 as compared to July 2013

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Blogworks just released the August 2013 update of their monthly Blogworks India’s Most Mentioned Political Leaders index, listing the Top 20 Most Mentioned Political Leaders online. Here are some highlights from the August 2013 report: Narendra Modi retains #1 spot but Buzz for [ ... ]

Case Study: Fukrey – Surprise success of the movie boosted by social media


Title Fukrey – A film with a relatively unknown cast wins at the box office by crossing profits to over 200% with Twitter-focused activity, and continues to grow organically on social media post release. Brand Excel Entertainment is an Indian [ ... ]

Facebook to follow twitter with ‘trending topics’?


Following Twitter, Tumblr, Instagram and Pinterest, Facebook launched searchable hashtags this summer. The hashtags are clickable on Facebook enabling the users to see stories from brand pages and people who posted using the same hashtag. The launch of hashtags facilitates the [ ... ]

Twitter introduces feature to auto-complete popular #hashtags


Hashtags have become an ubiquitous part of social media as after Twitter and Instagram, Facebook recently introduced them as way to filter and search for content. It is now being reported that for a few days, Twitter has been auto-completing [ ... ]

Study: How top brands use Twitter for customer service


Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]

Interview with Samar Singh Sheikhawat, United Breweries Ltd.


Kingfisher has become an alliance which bridges social media users with the brand’s roots. They have a clear social media approach – provide user lead content generation to its consumers via online activations, apps and gamifications etc. along with instant [ ... ]

The digital medium – context for India #Elections2014


I was recently interviewed by Governance Now, a fortnightly magazine focusing on governance and processes in the public life in India. My interview about the need for politicians to be present to the impact of digital and social media, was published [ ... ]