Post Tagged with: "Twitter"
Stuffing tweets with trending hashtags does not work: Study
Hashtag stuffing is a practice followed by nearly all brands and companies, particularly those that are just starting up and looking to garner more followers and a spotlight in the huge space of the internet. The quickest way to do this is to post content with frequently-searched terms, or use a lot of hashtags, jumping
Case Study: Branding Kerala tourism through Kerala Holidays
India Social Case Challenge- edition 2 Category: Best use of a Platform/ Channel Title: Branding Kerala tourism through Kerala Holidays Share a little about your organisation/ brand Kerala Holidays Pvt Ltd is Kerala tour operator in Business to Consumer sector. Executive Summary Kerala Holidays had made its own presence on social media through Twitter, the
Case Study: Tweet Cric – This World Cup play with words
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Tweet Cric – This World Cup play with words Share a little about your organisation/ brand Experience commerce is a digital agency, providing digital marketing solutions to its clients. Executive Summary Tweet Cric was a twitter based short campaign by Royal Challengers Bangalore during Cricket World
Why do consumers disengage with a brand?
‘The Social Break-up’ is 8th of the research series by ExactTarget. The findings are based on the U.S. market however can be implied even to the Indian market. The methodology used for the research is focus groups and online surveys. The research focuses on 3 channels: Email, Facebook, and Twitter and what makes a consumer
Case Study: Hippo Plan T
IndiaSocial Case Challenge – edition 2 Category: Best Use of a platform Title: Hippo Plan T Share a little about your organisation About Creativeland Asia: Creativeland was founded by Sajan RaJ Kurup, in 2007 with 2 offices in India and 9 offices in Asia. Creativeland’s work has been awarded at the D&Ad, One Show, Adfest and Cannes. At
UTV Interactive and #IZEA bring #SponsoredTweets to India
A new way of advertising on Twitter in India has been introduced by SponsoredTweets.com. SponsoredTweets describes itself as an ‘advertising platform geared towards Twitter users ’ that helps marketers connect with Twitter users, and brings them together in the online marketing space. After being launched in United States in 2009, SponsoredTweets has been brought to
Use of Digital Media and Traditional Media by #Anything4jetta Campaign
One would have imagined that post the end of Anna Hazare fast there would have been a dull moment on Twitter. However Volkswagen has quite nicely taken over the share of conversations with its latest anything4jetta campaign. The use of social media and traditional media together can be seen in the Volkswagen Jetta advertising campaign
How to create a winning case study for IndiaSocial CaseChallenge 2?
Everybody wants to be a winner. Who wouldn’t want to reach the finish line first? But sometimes winning is not just about finishing first. Recently we shared some tips on how to create a winning entry for IndiaSocial CaseChallenge 2 on Twitter. Don’t rush in through the form; take your time in filling the details.
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