Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]
Kingfisher has become an alliance which bridges social media users with the brand’s roots. They have a clear social media approach – provide user lead content generation to its consumers via online activations, apps and gamifications etc. along with instant [ ... ]
I was recently interviewed by Governance Now, a fortnightly magazine focusing on governance and processes in the public life in India. My interview about the need for politicians to be present to the impact of digital and social media, was published [ ... ]
It may have once been a commonly-held notion that only retail and consumer goods brands are well suited to leverage social media to connect with their consumers, and brands in the financial sector will have a harder time of it. [ ... ]
Google+ was launched in August 2011, and in just about a year and a half, it has 500 million user profiles. About half of those, 235 million, are active users – those who are viewing or +1-ing content – and [ ... ]
Fastrack was one of the first Indian brands to embrace social media. Well-known on Facebook and on Twitter for their irreverent and engaging style, they have been on Facebook since 2008, when Orkut was the rage, and Facebook had not [ ... ]
Title Verse-a-tile – The crowdsourced poem Organization Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. [ ... ]
SEOmoz and HubSpot‘s annual industry survey on the state of SEO and internet marketing, based on responses from 6,491 marketers, has some interesting insights on marketers and how they use social media for business. Here are some key points: 44.4% of [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.