Tag Archives: unfollow

Why do consumers ‘unfollow’ your brand on social media channels?

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There has been a lot of research to determine why people ‘like’ and ‘follow’ brands on their social media channels. Social engagement advertising firm SocialVibe conducted a study on internet users in the US to find out the reasons why [ ... ]

The Social Breakup: why a consumer unfriends your brand?

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A study by Exact Target and CoTweet tries to understand why users would unsubscribe from an Email newsletter, unlike a brand on Facebook and/or unfollow a brand on Twitter. The psychology behind these actions by the users is explored as more and more brands take to the online space.[ ... ]