Study: Where do social media crises originate?

The field of advertising and marketing has seen tremendous change in the last few years. Marketers and brands are constantly adapting to the fluidity of social media, and in this process, it is not uncommon for missteps to happen. We [ ... ]

Power Panel: Future of Reputation at #indiasocial12 #video

Senjam Raj Sekhar, Director, Group Corporate Communications, Vedanta Narendra Nag, Co-Lead, 2020 Social Karthik Srinivasan, AVP, Corporate Communications, Flipkart Rajesh Lalwani, Founder, Blogworks Kushan Mitra, Associate Editor, Business Today (moderator) leading the panel discussion on Power Panel: Future of Reputation at the [ ... ]

Power Panel Presentations: Future of Reputation at #indiasocial12

Moderator: Kushan Mitra, Associate Editor, Business Today Panelists: Karthik Srinivasan,  AVP, Corporate Communications, Flipkart Future of Reputation – Karthik Srinivasan, Flipkart at the IndiaSocial Summit 2012 View more presentations from India Social Narendra Nag, Co-Lead, 2020 Social (Presentation awaited) Rajesh Lalwani, [ ... ]

Power Panel: Future of Reputation at #indiasocial12

The first Power Panel of Day 2 of the main conference at the IndiaSocial Summit 2012 was on the Future of Reputation and was moderated by Kushan Mitra, Associate Editor at Business Today. The panelists were Karthik Srinivasan, AVP, Corporate Communications, Flipkart; Narendra [ ... ]

What’s the Future of Reputation? Find out at the IndiaSocial Summit 2012

While social media is increasingly come to be seen as a panecea for all problems, brands have also been increasingly facing the heat, even as every action tends to be magnified by their customers and neo-influencers online. In this changed [ ... ]