Facebook to introduce auto-play video ads in users’ News Feeds


This July, Facebook will be rolling out auto play video ads in users’ News Feeds. According to Financial Times, these video ads will play automatically for almost 15 seconds with no sound. Users will then have the option of activating [ ... ]

Study: How do web and mobile influence apparel shopping?


Retail purchasing is seeing a marked shift. A recent research study from Google, in collaboration with digital intelligence provider Compete, predicts that 57% of all retail shopping will be either online or web-influenced in 2012. The study aims to ascertain the role that digital [ ... ]

Power Talks: Branded Content at #indiasocial12 #video

Carlton D’Silva, Chief Creative Officer, Hungama Digital Gitanjali Sriram, Founder & Managing Partner, Naked Communications India Tripti Lochan, CEO, VMLQais, Singapore