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4 billion online videos streamed daily on YouTube

YouTube streams 4 billion online videos every day as per a latest report in Reuters. The article also highlights that 4 billion hits every day are an increase of 25% in last 8 months. YouTube had recently redesigned the interface and functionality of the platform. The overhaul focussed on showcasing most used and most viewed

Published by Neha Chandok on January 27, 2012 8:21 am

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Case Study: RCB Web TV – Exploring the new front

India Social Case Challenge- edition 2 Category: Best use of a Platform/ Channel Title: RCB Web TV – Exploring the new front Share a little about your organisation/ brand Royal Challengers Bangalore is a cricket team based in Bangalore that plays in the Indian Premier League(IPL). The team is owned by Dr. Vijay Mallya, through his flagship firm

Published by Editorial on January 3, 2012 10:29 am

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Case Study: Indian Panga League for Virgin Mobile India

India Social Case Challenge- edition 2 Category: Best use of a channel/platform Title: Indian Panga League for Virgin Mobile India Share a little about your organisation/ brand ‘Virgin Mobile‘ branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin Mobile. Virgin Mobile India will provide Tata Teleservices with experience

Published by Editorial on December 14, 2011 10:59 am

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Case Study: Airtel ‘Real Fans’ Youtube Contest

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Airtel ‘Real Fans’ Youtube Contest Share a little about your organization/ brand About Webchutney: Webchutney works with leading companies in India by developing memorable experiences for brands to connect, engage and build sustained relationships with their consumers online. Our clients include Airtel, Microsoft, Unilever, Marico, Titan, Samsung,

Published by Editorial on November 21, 2011 10:07 am

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How television channels are using Social Media?

Social Media platforms such as Facebook, Twitter, Blogs and YouTube have been extremely helpful for online promotion of brands, but television channels were never excited about their usage until a year back. Today, the impact of social media on the conventional forms of media has been to such an extent that even television channels are

Published by Shrey Gandhi on May 24, 2011 12:02 pm

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Google Video to get shutdown soon

Google’s first video uploading and playback service, Google Video is shutting down soon. Google sent out E-mails regarding the shutdown of the service by April 29, 2011 and videos to be downloadable for local storage until May 13, 2011. Google had started the service in 2005 which was widely used at the time of launch.

Published by TanujLakhina on April 25, 2011 3:43 pm

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YouTube to get a design change – showcase as TV

Google owned YouTube is set to undergo a design overhaul if report by Wall Street Journal is to be believed. In the design change, YouTube plans to compete with broadcast and cable television by highlighting content in a more efficient way. With that, YouTube would have to ensure that users stay on the website for

Published by TanujLakhina on April 7, 2011 1:24 pm

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30.2 million Indian users watched videos online in January 2011: Report

comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing