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comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing.
Third most visited website in the world – YouTube, with the wide variety of content that it holds in terms of movies and TV shows has enough content to last plenty of decades. It also hosts live broadcasts of sporting events, conferences and public broadcasts. This raises a question – can YouTube become your TV?
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.
Vanita Kohli-Khandekar, Media specialist, columnist and author giving her presentation at the Leader Speak: Future of Media, at the IndiaSocial Summit 2012.