We’ve been reaching out to many brands and organisations who we thought were worthy showcases of social media usage and impact in India and are delighted that we would be starting our Case-studies series with two that have embraced social media in earnest – Cleartrip.com and the Bell Bajao campaign by Breakthrough – coming up in that order.
It gives us great pleasure to kick-start the IndiaSocial™ Case-studies Series with “How the Cleartrip brand travels through social media”.
I have often told marketers…
Negative comments are our friend.
Cleartrip actually lives this philosophy. Not scared of negative comments, it has taken these as valuable feedback and addressed specific issues being faced by customers, often gaining their support and some evangelists on the way (not to mention buzz).
This is what they say about their social media initiatives
Cleartrip has upheld integrity and transparency as foundational values of our brand. Embracing these values has made it incredibly easy for the brand and the organization to have an active social media presence–tapping every viable social media touchpoint we can to engage customers in dialogue and share with the online world.
More power to the customer, here’s…
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