Brands can then use these pages to host content and have their official presence on the microblogging platform. They can also point to this Twitter brand page just like many point to Facebook business pages.
In a similar move, Foursquare has started showcasing brands on a special page called ‘Pages Gallery’. This page shows all the brand pages that are available on the location specific platform.
Using the page, one can also search for specific brands or see brands which are popular, trending or new as well. Currently more than 1300 brands are listed through the page. The front page shows prominent brands such as MTV, History Channel, VH1, Ellen DeGeneres etc.
It’s still unclear how different Twitter brand profiles/pages would be from regular profiles that exist. Facebook in itself has a very different look to the business page from a regular user profile. Also, what would then be the difference offered on account of the current advertising options of sponsored hashtags, lists and tweets? Additionally, many official accounts on Twitter come with an official account tag which is better than what Facebook offers.
We had covered the prospects that Foursquare could offer to brands in India and with the new page showcasing various brands that exist, it would give more visibility than before.
What do our readers think? Would usage of brand pages on Twitter improve the user experience from what it is right now?