Pew Research Center’s latest report says that 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. The proportion of online adults who use Twitter on a typical day has doubled since May 2011, and quadrupled since November 2010.
So, while the number of people on Twitter has not increased very significantly – it was 13% in May 2011 – the percentage of engaged users is growing. This is good for both Twitter executives and advertisers, as it is preferable to have a smaller number of highly committed users rather than a larger number of people who sign up, but then barely use the service.
Another noteworthy point is the demographic differences. Young adults use Twitter twice as much as older adults. 26% of the 18 – 30 age-group are on Twitter, and this number is even higher for the 18 – 24 age bracket: 31%, and is up significantly from 18% in May 2011. The usage within other demographic brackets has remained largely constant over the same time period.
The increase in Twitter usage among this age-group is very likely correlated to mobile, specifically smartphones. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. The 18 – 24 age-group also experienced the largest increase in smartphone ownership of any demographic group over the same time period, according to this report.
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