Social Media Benchmarking Company Unmetric added a new tool to their roster, by which brands can now measure the effectiveness of their YouTube campaigns.
The company already provides statistics for Twitter and Facebook, and has devised a new metric for YouTube, which takes into account the number of tags, views, comments, favorites, and ratings on a brand’s YouTube channel, and incorporates them into a single score between 0 and 100.
Other features include the ability to compare the length of videos to see whether long or short videos lead to more engagement, and combining tags into a word cloud to see the types of content that seem to catch attention.
Unmetric has already scored the YouTube channels of more than 1,750 brands worldwide, and the statistics are reported on their website, arranged by sector, along with a geographical filter. The score will be updated monthly.
The screenshot below shows the top-ranked brands in the Automotive sector in May 2012, for Asia.
Some brands with the highest YouTube scores are BMW (83), Samsung Mobile (82), Red Bull (87), Pepsi (81) and Dior (92). You can view the results arranged according to domain here.
A statement from Unmetric says:
“Unmetric aims to give big brands a snapshot of how their YouTube efforts are performing vis-à-vis direct competitors and the sector as a whole. Brands will be alerted when competitors launch new campaigns as well as analyze the content strategies of existing campaigns – for example, which brands are leveraging the 2012 Olympics in their video.”
Would you use this metric to score your brand? How does your YouTube campaign compare with your competitors? Share with us.
